Unravelling the design process of women’s surf wear created.
Women's surfwear combines functionality, durability, and style to meet the unique demands of the ocean-loving female athlete. Behind every vibrant swimsuit and performance-driven rashguard lies a meticulous design process that ensures the perfect blend of fashion and functionality.
Ian Chisholm had a vision to build a surfboard manufacturing business for the open-minded surfer like himself. The process was to build quality hand crafted product, with the focus remaining on alternative functioning shapes and designs.